Tanzania’s Alikiba signs global music deal with Sony Music

Lately, there has been so much excitement in African and European Afro-beat music circles last year when Sony announced West African act Davido, from Nigeria as their first African major label signing, and that excitement will peak again with Alikiba. Several major pan-African media outlets attended to capture the announcement, including major Pan-African Broadcasters MTV, Sound City, Trace TV, Channel O, EATV, and Clouds.

Alikiba flew in from Tanzania to South Africa and was followed by a dedicated film crew who are documenting his story as frenzied fans and reporters captured the moment. Alikiba talked to a very exclusive intimate audience through his beginnings, his life, his inspirations as an artist, his successes, and introduced a video about the “making of and behind-the-scenes” of his new single and music video, building up to a personal listening session of his latest single “AJE.” ...
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